Age-Friendly Greater Pittsburgh
Integrated Marketing Public Outreach Campaign: Picture This
Press, Storytelling, Design, Branding, Advertising, Key Messaging and Communications Planning
As part of Age-Friendly Greater Pittsburgh’s goal of improving the experience of aging and actively reducing ageism in the region, the Age Inclusion Campaign, Picture This, promotes meaningful relationships across generations. By showcasing photos and real-life stories of vibrant intergenerational connections, the campaign shows how these relationships are happening across the region and reveals their capacity to combat isolation and build a stronger, more connected age-friendly region.
In the Media
Age-Friendly Greater Pittsburgh highlights friends generations apart in "Picture This"
"Picture This" promotes the cultivation of meaningful relationships across generations.
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by Lisa Cunningham, TABLE Magazine, 2025
Keep Pittsburgh Dope with Hazel & Shannon
Pittsburgh influencer and Photographer Chancellor Humphrey highlights "Picture This"
by @keeppittsburghdope on Instagram, 2025
Downtown exhibition pictures the value of an age-friendly region
Age-Friendly celebrates the value of intergenerational friendships with “Picture This.”
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by Helen Fallon, Pittsburgh Union Progress, 2025
Picture a World by Cassandra Masters
Age Friendly's Interim Executive Director reflects on "Picture This" and the opportunity to ditch our devices and simply connect.
by Cassandra Masters, The Art Supply Co. Journal