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a blog to help you work harder smarter


Marketing for Small Nonprofits: How to Thrive on a Slashed Budget
As arts and nonprofit orgs look for places to cut expenses, marketing is often put on the chopping block. Whether you’re an executive director or a front-line marketer, we've got strategies to reanimate your marketing plan that won't drain your clock or your budget.

Emily Willson
Feb 265 min read


Announcing the Winners of the 2025 Workhorse Fake Awards
This year's winners turned “trash” into social media treasure, dry annual reports into a colorful social story, and millennial nostalgia into a winning brand partnership.

Taia Pandolfi
Aug 28, 20254 min read


How Things Work at Workhorse
A guide for freelancers on what it's like to work at Workhorse and how to join our team.

Jackie Baker
Jul 31, 20254 min read


Announcing the Winners of the 2024 Workhorse Fake Awards
From indie businesses in Pittsburgh to major arts organizations, this year’s winners inspire us with their creativity, commitment, and grit.

Taia Pandolfi
Aug 29, 20244 min read


What Arts Organizations Need to Know About Digital Advertising
How to budget, navigate the jargon, and get started in wonderful world of digital advertising

Emily Willson
Nov 30, 20235 min read


10 Financial Management Tips to Build a (More) Stable Nonprofit
Practical nonprofit strategies to improve financial sustainability so you can keep delivering on your mission

Jackie Baker
Oct 25, 20235 min read


How to Get People to Care About What Your Organization Does
The secret sauce behind every great social post, eblast, and fundraising appeal? It’s called a great value proposition.

Emily Willson
Sep 28, 20234 min read
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