Allies for Health + Wellbeing
The Pittsburgh region’s largest independent craft fair
HERE'S WHAT WE TACKLED
In response to the COVID-19 crisis, Handmade Arcade launched a virtual marketplace to help regional makers and artists increase their revenue. The organization needed a cohesive digital marketing strategy to drive web traffic and e-commerce sales. In addition, HA wanted to increase the number of overall applicants and strategically attract underserved, underrepresented makers.
CAMPAIGN POSITIONING OVERVIEW
Goal: Increase the number of new PrEP patients.
Solution: Position Allies as the top choice for PrEP services by highlighting unique key benefits that directly address the target audience's pain points, needs, and/or desires.
General Target Audience: Individuals at risk of contracting HIV who live or work in East Liberty or surrounding neighborhoods (up to the entire city of Pittsburgh)
Audience Pain Points, Needs, Desires:
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Navigating the healthcare system is challenging enough without juggling multiple doctors, providers, and pharmacies. Each provider holds only one piece of the puzzle, and they don’t work together.
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Being part of Pittsburgh’s close-knit Queer community offers a sense of belonging and comfort, and there is a desire to give back and support those who are investing in it.
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Feeling judged, misunderstood, or ignored by previous care providers who don’t understand or respect their lived experience.
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Patients want to live without fear and know they are receiving the best possible advice and treatment from experienced, trustworthy providers who are up to date on all the latest research and PrEP options.
Allies Unique Key Benefits:
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Holistic partner in health: Allies offers holistic full-service care so PrEP patients can get most of their routine health needs met at one central location, from flu shots and physicals to pharmacy services and more. At Allies, it’s not just about helping you with HIV prevention; it’s about treating you as a whole person.
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Invested in PGH’s Queer Community for 40+ years: Allies is built around and invested in Pittsburgh's LGBTQIA+ community, from youth outreach and education to our food pantry and HIV support services. When you choose us as your provider, you support the work we do and the community we serve.
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Inclusive, respectful, compassionate care team: Allies offers inclusive judgment-free care that recognizes your full lived experience. If you’re looking for a welcoming atmosphere and providers that will celebrate your individuality, we have you covered.
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Trusted source for HIV prevention & treatment for 40 years: For 40 years, Allies for Health + Wellbeing has led the charge for high-quality HIV treatment and prevention in Pittsburgh. Our care team is knowledgeable about the latest advances and medication options.
Reporting Sample
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