Public Media Content Collective

National Membership Organization Rebrand

Founded in 1987 as the Public Radio Program Directors Association (PRPD), the organization was established to build a nationwide network supporting public radio programmers across the sector. Over the past decade, sweeping shifts in content creation, distribution, and the evolving media landscape meant the original name, which specifically highlighted "radio" and "program directors", no longer accurately represented the broader community it served.
 

A survey of PRPD’s membership affirmed that the organization needed to rename and rebrand to reflect the entire ecosystem of creating and delivering content within public media. Entering 2023 with a new strategic plan, an updated mission, and strong momentum, PRPD partnered with us to execute a comprehensive rebrand, establish modern institutional messaging, and deploy a compelling campaign strategy for its 2024 membership drive.